RIE CATANGAY, CEO AND FOUNDER OF RIE BEAUTY

It all started with a young girl who dreamed of having her own business one day. Then she came across an AD on Instagram about lash training. Little did she know that this industry would start a new chapter in her life. As she lashed one day at a time, she fell in love with the craft and it eventually became her full-time job.

Hey, it’s Rie! 

I was born and raised in the Philippines and in 2018, my family and I moved to US. At 19 years old, my life turned a complete 180. Living in a new country definitely changed my perspective. From being a chemical engineering student, I decided to pursue a career in the dental field and later on had a full-blown lash and permanent jewelry career. I became a Dental Assistant and during my years in that industry was when I started my lash journey.

It all began with me picking up a pair of tweezers in 2020. Despite starting my lash journey in the midst of the pandemic, I lashed part-time in the little corner of my old apartment. I loved the feeling of making my clients feel confident and happy after seeing my work. In October 2021, I decided to quit my full time job as a dental assistant and school to become a full-time lash artist.

Being in this industry for 3+ years, I’ve met the most amazing people. Never in my life would I have guessed how I was able to accomplish something like this. I will be forever grateful to my family, clients, students, fellow lash artists, and customers for believing and trusting in me and my brand.

I hope that you’ll love our products as much as we love them. Give us a review or tag us. We’re honored to be a part of your lash journey. I also hope that my story will inspire some of you who wants to start a career from the ground up.

Love,

Rie🤎